Golden Rules of Marketing
In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing. Over the next several weeks, we are planning on blogging about how to make your website more business friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
Yes, Marketing has Golden Rules in order to be successful. The rules are very similar to the Golden Rules that we all learned as children. But they are focused on our ability to market to potential and existing clients instead of how we treat one or another. The goal of the Golden Rules of Marketing is to get more customer-to-customer interaction. Another goal of the Golden Rules of Marketing is to have announcements go straight to your target audience.
So what are the Golden Rules of Marketing (at least a few of them): Do Not be Mean, Know your audience, Show what not how, pay close attention to your customer’s actions than their words, Be an ethical competitor, and Do You.
Do Not Be Mean
Let’s be honest, how many stores do you frequent with mean or rude employees? So how can I be rude on a digital platform? You can not provide a customer service number or email. You can not have the ability for an issue to be resolved. You can ignore your clients. You can not respond to requests. There are multi ways or reasons to be deemed as a mean organization.
Know Your Audience
Niche down. Niche down. You should know your target audience. You should niche down to your target audience. You should know your target audience’s pain points and you should be focused on solutions on a daily basis. Some people think that you should be working on finding clients daily, your clients will find you. You need to be able to solve your client’s pain points.
Show What Not How
Show what you can do for your clients, not how you do things. Showing is always more valuable than how to do them. Most prospective and existing clients know what their pain points are, and they want you to show them how to eliminate or ease these pain points. Many will discuss the how and not the what. Plus this will put the expert feather in your hat.
Pay Close Attention to Your Customer’s Actions than their words
Do not focus on your customer’s words. Most might say that they are going to purchase a product or service, but never do. Check out your customer’s actions. The best clients are silent with regard to the services that you offer, as they are trying to get some help with their pain points. You should offer a solution to these issues.
Be an ethical competitor
If you claim that you can do something, then you should be able to do it. It is okay to let your clients know that you are not familiar with a solution. You are working to create a solution and will keep your client’s in the loop as you try to solve the client’s pain point.
Do You
Being yourself is so easy. Not sure why we feel like we need to be something or someone that we are not. Just be you. If that is not good enough to snag a new client, then they probably were not intended to be your client. If you are yourself and secure a client, then it is a good chance that that relationship will be a good one.
If you need a web service, then feel free to contact us at 678-718-5489 or email us at info@jdswebdesign.biz.
Image courtesy of Toa Heftiba.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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