Ghost Writer

In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing.  Over the next several weeks, we are planning on blogging about how to make your website more business friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.

Have you ever thought about hiring a ghost writer?  What would be the roles and responsibilities of the ghost writer, would they be responsible for your blog, content, both?  We did not know that ghost writers existed until a couple of years ago.  Having a client, who is very busy, or did not feel inspired to create their own content.  We decided not to expand on the reason, but to find some help with the content.  Part of our marketing strategy was to establish a blog, the client would consistently miss blog deadlines or produce really bad posting.  Writing a few blog post, the client push this part of the marketing strategy to us.  We hired a ghost writer, and push the cost to the client.

Why blog posts are important?

As a brand developer, We look at many areas to improve our client’s google ranking.  Using the KLT (Know, Like, and Trust) Marketing Method to drive traffic to your site, we recommended blogging.  Blogging is a simple way to showcase your expertise.  Not being sold, we instruct our clients to write about what makes them different from others in their industry.  Also, recommending a presence on social media.  Facebook business page is critical, and Twitter is essential.  Making sure that they became a huge fan of Instagram, especially since it could add value to certain types of business (travel expert, photographer, spokesperson, etc).  We had them use all the social media platforms.

Recommending that they use back links, and other fixes to improve their google ranking. Back links are links directed toward your website, which can be great for search engine optimization.  Some marketing experts feel that back links are a problem, or a no no.  The argument stems from  when you place back links, that are not related to your site or specific to the blog post.  Something that we would never recommend to our clients.  Maybe we will write an article or blog about back links.

Another reason to use a ghost writer?

As mentioned earlier, we have a great client.  The client is an outstanding speaker and author.  Many visitors have benefited from his speeches and books.  While he is very inspirational and can motivates anyone.  When he enters a room, it immediately lights up from his presences.  Utilizing a very simple and conversational diction style, He is very simple and easy to understand.  The ability to outline complex issues, in a manner, that a small child will understand.  The few times that we have viewed his presentations, we were left on our feet applauding his speech, such an outstanding speaker.

Sitting down and writing a blog post twice a week is not his favorite task.  Having to provide him with many suggestions.  Record your speeches, we can take insert from some of his speeches and populate them as blog posts, but it was very difficult to understand the context. Speaking a couple times a week, and the thought of recording his speeches cause a mental block.  We had suggested a recording device, only to be told that he becomes too conscious of the recording device and loses his focus on the topic.

This was becoming a frustrating element, of our project.  His google ranking were beginning to suffer.  The KLT Marketing Method was driving traffic. The facebook ad campaign (yes I used facebook for him) was driving traffic.  His site’s conversion numbers was beginning to drop, and his blog was the reason…enter a ghost writer.

So what is a ghost writer?

We meet a wordsmith a couple of months ago at a WordCamp.  She loved reading and writing.  She does not practice unlocking writer block.  She produce two blog post weekly.

Passing some of her work to our client, he fell in love with her writing style and content.  We gave the client the option of giving his interpretation or allowing her post to appear on his site.  While we was not sold on this method, it has become very good marriage.  The ghost writer has had the opportunity to hear my client speak many times, and the blog post reflect his spirit and compassion.  The site has received many blog comments.  Having decided to keep the ghost writer as anonymous team member.  My client has decided to keep it as a partnership and keep her in a support mechanism.

Image Courtesy of  Nick Turner

JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.

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