What are some “Email Drip Campaign Strategies”?
We use an email drip campaign marketing strategy on all our client’s digital platforms. It is the easiest strategy to set up and yet it is the most difficult to plan out. We can easily place an email capture on a digital platform, but why would someone provide their email address to your organization’s digital platform? To receive more spam emails, probably not. Your organization’s digital platform has to provide some value and once that initial value has been provided, your organization has to plan out what is your lead or prospect journey toward becoming a client. So what is an email drip campaign?
According to Simplilearn, “An email drip campaign is a series of emails sent across a specified period, creating a “drip” effect over time. Drip campaigns are designed with specific goals and intents so that each email nurtures the relationship with the recipient and leads them to complete a particular goal. The drip campaign is designed to “drip” nuggets of information over time to help lead the customer or subscriber where you want them to go, doing what you want them to do. Here’s how it works. Identify Your Goal. The first step to success is to define your goal — it can be to upsell a current customer or nurture your relationship with a new one. There is no wrong answer here, but you must identify your end goal before you move forward. Determine the Number of Emails. The next decision when creating this type of campaign is to determine the number of emails it will take for your recipient to complete the action. You may not get it right the first time, but you can adjust this number as you monitor how your emails are performing. Decide on the Frequency and Duration. It’s now time to identify how long your campaign lasts and how frequently during that time people will receive emails. For example, if your campaign runs for two weeks, then you want to consider how often your emails drip into their inbox. Create the Content. Next, you will need to create the content for each email you plan to send as part of your drip campaign. For example, if your goal is to boost fundraising over a period of seven emails, then you have to decide what type of content is included. In addition, you will need to prioritize the order of content, so that it creates momentum toward the end goal. Segment Your Audience. Of course, you probably aren’t sending the same email drip campaigns to every one of your recipients. If you have a series of emails for new subscribers, then make sure only those people are receiving them. Likewise, only people who sign up for your trial should get emails nurturing toward sign-ups.”
How to create an email drip campaign?
Welcome Email
This is the initial email and is very important. Your organization’s welcome email should be written in passive and engaging language. Remember your organization’s goal is to engage with your potential lead and turn your lead into a conversion.
Onboarding Email
After your welcome email, then your organization should think about onboarding or tagging your leads. Your organization can begin the segment phase and begin working on creating journeys for your potential customers.
Confirmation Email
Confirm what your target audience is looking for and provide them with what is important to them. Remember to be engaging and not demanding. Try to find what your target audience’s pain points are and work to find solutions. Provide your target audience with solutions, to display your authority.
Conclusion
If your organization needs some help with marketing, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Luke Chesser.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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