Donor Fatigue
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How to avoid donor fatigue? Interestingly some of our clients experience donor fatigue and others do not. It does not center around the number of donors or the number of times you are asking. Both of these are myths and usually are associated with organizations that are struggling with donations or fundraising. But what is donor fatigue? Donor fatigue is when a donor failure to contribute to campaigns or organizations, typically the organizations feel like they are asking the same donors.
So how do you avoid donor fatigue?
From our research, you can avoid donor fatigue by doing the following strategies. Make sure you are telling your story. Allow multiple methods of contributions and levels. Plan your campaign early in the year, and make sure your campaign schedule is located on your digital platform. The giving is about your donor and not the organization. Lastly, remember your campaign should be building relationships through frequent communications.
Tell your story
What is the story behind the organization? This should be told so many times that the donors know it. Be very transparent. Your story should include those who benefit from the donations. Be very transparent about their stories. How a lack of donations will look for them? Do not relegate your stories to just your organization and beneficiaries. Highlight your volunteer and volunteer staff. How do the donations assist them with their missions? Why do they volunteer? Again be very transparent, and it is okay if your volunteer’s stories are raw and emotional.
Multiple Methods
Take multiple types of payment. Checks in the mail. Credit card payments. Debit card payments. ACH or bank transfers. Recurring. One-time payments. Set the amount of payment. Donor-created payment. Allow your donor to have total control over the amount and how the amount is to be collected.
Plan ahead
Provide a calendar of campaign events on your digital platform. It should be on your website. All of your social media platforms. It should be on your mobile application. If you have a podcast, then the calendar of the campaign should be on your podcast platform. Your campaign should not be a secret or feel like it was sprung on your donors.
Giving is about your donors
The investment is all about the donors. You should have a tribute wall, which lists your donors (if they want to be listed). Your digital platform should have a donor wall. The fundraiser should highlight the donor and the cause. Your organization should take a back seat to the campaign, cause, and donors. You should create social media hashtag, and encourage your donors to put the hashtag on their posts for that day, week, and even month.
Building Relationships
You should always be in the mindset of building relationships. Send handwritten notes to your donors. Invite your donors to free virtual concerns. Invite your donors to virtual events with members, who benefited from their donations. Send out swag (tee shirts, hats, coffee mugs, mouse pads, etc.). Host a scavenger hunt for your donors. Send a kindness e-card. Pick up the phone and call your donor to thank them. Build relationships.
In conclusion
Donor fatigue occurs when the campaign is all about you or your organization. These steps realign the campaign to be all about the donor and it builds relationships. Kindness e-cards, phone calls, and swag is probably the most important way to eliminate donor fatigue. Everyone likes to be appreciated. If you need a web design or mobile application product, then feel free to contact us at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Ismael Paramo.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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