Conversion Emails
In the midst of Covid-19 (Corona Virus), we at JDS WebDesign hope everyone is safe, washing their hands frequently, sneezing and coughing on their elbow, and practicing social distancing. Over the next several weeks, we plan on blogging about making your website more business-friendly. We will have some tutorials on our favorite plugins and features, which will make your site more efficient.
What is the type of email that leads to conversion? We have been discussing lead generators and collecting emails from visitors or potential leads. How do you convert those leads into sales? There are 4 types of email series that can lead to conversions. Sign-up. Connect. Introduction. Resource.
Sign-up
Invite leads to sign-up for your services or products. Make sure that your description of your services and products is apparent. Do not over-express, but make sure that your services or products will solve a pain point for your lead.
Connect
Invite leads to connect with your brand. Make sure you are on the social media platforms, that your leads visit. You want to post on these social media platforms on a regular basis. Stay in contact with your prospective leads. Make sure you are always providing information about why you are an expert. You want to include short examples of your brand and level of expertise.
Introduction
Introduce your business and brand story. Create an email with your story. How did you get started? Write a story from an emotional viewpoint. Discuss how your brand has helped others. Tell of your success stories and provide testimonials of existing clients.
Resource
Offer helpful resources. Remember you are the expert. Provide contact information in your email. Offer to assist or provide solutions to a simple pain point. Make sure that you offer e-books or short videos for pain points. Be the expert that your lead has been looking for.
If you need a web product or application, then we are available. We can be reached at info@jdswebdesign.biz or 678-718-5489.
Image courtesy of Redd F.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
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