Blue Ocean Strategy for Non-Profit Organization
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So what is the Blue Ocean Strategy?
The Blue Ocean Strategy is a new way to create opportunities for your organization. This strategy believes that you research your competitors marketing strategy (Red Ocean), and look for opportunities (Blue Ocean) that your competitors are overlooking or do not feel that they came add any value. It is based on a book by Chan Kim and Renee Mauborgne called “Blue Ocean Strategy”.
How to get Competitor’s Strategy?
While there are many ways to find out, your competitor’s strategy. Or recommendation is using an All in one Marketing Tool kit called SEMrush. This tool can assist with identify competitors, areas that your competitors are writing about (if they have a blog) and areas that they are targeting. This would be their Red Ocean.
Now that the Red Ocean has been established.
You will need to look for areas or topics not covered by your competitors. You need to establish a Blue Ocean. This can be an untapped target audience. This will become your Blue Ocean. It should be a target audience that is not saturated. You also need to be light on your feet and make sure that this target audience meets all your marketing needs. Do they have the resources to pay for your products or services? Are your products and services important to them?
Come up with new content or leads generators
After you have vetting your Blue Ocean, then you need to reach out to them. If you have a blog, then you will need to write about how your services or products can assist them. If you are using a lead generator, then you need to target them. Create messages that showcase how a partnership with your organization can be good for you and them.
You have created a Blue Ocean and new target audience!!!
Image courtesy of Bruce Mars.
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