Blue Ocean Strategy for Non-Profit Organization

In the mist of Covid-19 (Corona Virus), we at JDS WebDesign are hoping everyone is safe, washing your hands frequently, sneezing and coughing in your elbow, and practicing social distancing.  Over the next several weeks, we are planning on blogging about how to make your website more business friendly.  We will have some tutorials on our favorite plugins and features, which will make your site more efficient.

So what is the Blue Ocean Strategy?

The Blue Ocean Strategy is a new way to create opportunities for your organization.  This strategy believes that you research your competitors marketing strategy (Red Ocean), and look for opportunities (Blue Ocean) that your competitors are overlooking or do not feel that they came add any value. It is based on a book by Chan Kim and Renee Mauborgne  called “Blue Ocean Strategy”.

How to get Competitor’s Strategy?

While there are many ways to find out, your competitor’s strategy.  Or recommendation is using an All in one Marketing Tool kit called SEMrush.  This tool can assist with identify competitors, areas that your competitors are writing about (if they have a blog) and areas that they are targeting.  This would be their Red Ocean.

Now that the Red Ocean has been established.

You will need to look for areas or topics not covered by your competitors.  You need to establish a Blue Ocean.  This can be an untapped target audience.  This will become your Blue Ocean.  It should be a target audience that is not saturated.  You also need to be light on your feet and make sure that this target audience meets all your marketing needs.  Do they have the resources to pay for your products or services?  Are your products and services important to them?

Come up with new content or leads generators

After you have vetting your Blue Ocean, then you need to reach out to them.  If you have a blog, then you will need to write about how your services or products can assist them.  If you are using a lead generator, then you need to target them.  Create messages that showcase how a partnership with your organization can be good for you and them.


You have created a Blue Ocean and new target audience!!!

Image courtesy of Bruce Mars.

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JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia.  We create AWESOME on line presence for Start-ups and Influential People/Organizations.  To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.