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Email Drip Campaign Strategies

Email Drip Campaign Strategies

What are some "Email Drip Campaign Strategies"? We use an email drip campaign marketing strategy on all our client's digital platforms.  It is the easiest strategy to set up and yet it is the most difficult to plan out.  We can easily place an email capture on a...

Declutter your website, it is time

Declutter your website, it is time

Declutter your website, it is time While most of us have already completed (or at least began) spring cleaning or decluttering. The same should be done on your organization's digital platform.  These few steps could mean the difference in a good Search Engine...

Marketing Guide

Marketing Guide

What should be included in your organization's "Marketing Guide"? We offer this to all potential leads, that your organization should and must have a marketing guide.  This guide should include the following, website, email (marketing), word of mouth, affiliate...

Plugin of the Week – Antispam Bee

Plugin of the Week – Antispam Bee

Antispam Bee   We all hate spam.  Clients will call and complaint about slow sites, and they have thousands of spam comments.  Typically we used Askismet. While Askismet did meet most of our client's needs, fielding log in questions is not good for us.  In order to...

Balance Work and Life in 2023

Balance Work and Life in 2023

How to Balance Work and Life in 2023? These past several years have been rough for everyone, living through a pandemic and all the challenges associated with that life-altering experience. It is critical to begin discussing balance.  We created a post called Balance,...

Early Stages of Design

Early Stages of Design

What are the Early Stages of Design? We recently has a potential lead with some specific questions about our design process for a non-profit organization's digital platform. Generally, we focus on three elements, target audience, goals, and content. The target...

What is CTR (and why does it matter)?

What is CTR (and why does it matter)?

What is CTR (and why does it matter)? Your organization has hired a search engine optimization (SEO) agency, and they are discussing your organization's CTR.  Your organization is puzzled at the numbers, and you finally asked what is CTR. A brief pause and your SEO...

Ways to add interactive content to your website?

Ways to add interactive content to your website?

Ways to add interactive content to your website? What are some ways to add interactive content to your website? And why would you want to add interactive content to your website? Let's answer the second question, your organization would like to add interactive content...

Paid Membership 101

Paid Membership 101

Some basic information about a Paid Membership section Some basic information about a paid membership section. This question comes up weekly with regard to our clients.  Should they invest in having a membership section on their website? This is an investment. An...

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