What are the “Benefits of Webinars” on your digital platform?
What are webinars? According to the internet, “Webinar is a seminar or other presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.” We use webinars to assist with engaging your organization’s target audience, selling services or products, growing an email marketing list, adding content, content builders, outstanding time savers, and adding conversions to your organization.
Engaging
Webinars are another way to interact with your target audience. Your organization can focus on what is important to your target audience. Remember their issues are constantly changing, which is why webinars are outstanding ways to take a poll as to what is important to them. While your organization is engaging and interacting with your target audience.
Conversions
Webinars are a good way to introduce new services and products. Remember if your organization is introducing services or products, your organization should advise prior to the beginning of the webinar. Webinars should assist your organization, and not the reason for lack of interest. Your target audience, which includes leads, is your organization’s most valuable asset.
Email List
Many marketing agencies will have clients contact webinars to grow your organization’s email list. This is a very simple solution, your organization will announce a webinar via social media or some free or premium platform, and the admission cost is your target audience’s name and email. Your organization will add your lead’s email address to an email sequence or sales funnel.
Content
Webinars can add content. Your organization can add live and past webinars to your organization’s digital platform. Your organization is adding content, without having to write anything. Your organization can use the webinars in your search engine optimization (SEO) Marketing strategy.
Content Builder
Struggling to find new content, host a webinar and ask questions about what are your target audience’s main concerns? Now your organization will have something to write about or at least begin to introduce some solutions to your target audience’s pain points.
Time Saver
We have discussed how webinars can add content, also how they can be used to find new content. Adding webinars is not as difficult as writing a blog post.
Conversion
While we do not recommend premium webinars (ones in which your organization is charging a fee), this can be another revenue stream or conversion. If your organization is having a premium webinar, then make sure your organization’s point-of-service payment gateway will provide specific codes for individuals. These codes can only be used by one user. Your organization will also need to have a refund policy. Timeframe and acceptable reasons for providing a refund. Your organization will also need to have a policy in place for disgruntled customers.
These are some of the reasons, why we recommend free webinars. Once your organization gains some traction, then dig deeper and send special invitations to your organization’s email list.
Conclusion
If your organization is struggling with digital platforms, marketing, and/or SEO, then we are available and can be reached at info@jdswebdesign.biz or 678-718-5489. Image courtesy of Marissa Grootes.
JDS WebDesign is a Web Design and Brand Marketing Agency located in Marietta, Georgia. We create AWESOME on line presence for Start-ups and Influential People/Organizations. To learn more about us or how we can help you and your organization, you can contact us or schedule a meeting.
Join our mailing list to keep up with JDS WebDesign and find get tutorials and information about how to improve your website or business.
Get Your Mobile Application TODAY!!!
Unlock your next state of growth. Mobile applications that change minds & deliver more!!!
CLICK THE RED BUTTON BELOW TO GET STARTED!!!
