Are you on the ball?
I love to talk “shop” with another web designer or developer. Typically the first question, is how to you secure clients? I am always on! That usually gets a puzzled look, but the real answer is the #1 rule with growing your business. Act like your an AT&T commercial…tell everyone including family and friends.
Discussing what you do with family and friends is the best (free) way to work on your elevator speech. Generally, you are not going to have time to craft unique words… you find yourself saying things like “I design websites for start up and small business companies, typically around a couple of thousand dollars”. After a few weeks, you will be stating ” I create on line presence for small to mid size business focusing on their brand…with the ultimate goal of creating an ideal client, an incredible experience. Typically my rate is around $5 – 10,000.
This past weekend while at a Fraternity Meeting, I saw a couple of brothers (who I had not seen in 20 years). After how are you been? Where are you (located at) ? What are you doing? Time for my elevator speech…generally I will find someone looking for a web site or knowing someone in need. Sometimes I am a good match…other times it a good referral for another developer.
This past weekend, I was able to find a couple of good leads. Not sure if they will become clients, but got some practice on my elevator speech. Pass out a couple of my business cards…received a few free drinks and got a chance to discuss brand development (using the Know, Like, and Trust Marketing Methods).
if you are looking for a web designer, or brand developer, then I am available (and on the ball). I can be reached at firstname.lastname@example.org or 678-718-5489.
Image courtesy of Ruthson Zimmerman.