Creating Your Church Website

Over the next couple of weeks, we will discuss the stages of creating your church website.  Whether you are creating the site yourself, or reaching out to an agency.  These are some steps to make sure your design is a simple and pain free experience.

The stages will deal with pre or basic steps.  Next we will discuss some planning (not design) steps.  Then we will review design steps.  And finally we will discuss post launch steps.  While these steps could be used for any website, since we specialize in faith based organization, we will focus many on faith based organizations.

Last week we discuss planning, and this week let discuss planning stage.

Design

Remember your design, should be simple and clean.  Stay away from sliders, their are several studies which state most visitors only stay on your site for a 15 seconds.  They are not going to see that you are having your 10th anniversary in a couple of weeks.

You need a call to action (CTA).  It should be a compelling headline or something that would make someone click on a call to action button, sign up on a form, or go to a specific page. Remember you want to guide your visitors.

Content needs to be relevant and effective.  Having a content writer, with some experience on what is good content for websites and words/language to avoid is important.  High quality images are super important.  Do not place images from 10 years ago?  Do not place images from your iphone on your site?  You will need professional photographer.  All your images need to be optimized.

Your site should be mobile friendly.  Your visitors should be able to view your site on their phone, tablet, laptop and computer.

Make sure your sermon(s) and blog post are uploaded on a regular basis.  You do not want to give the impression that you have a dead site.  Nothing like going to a site, and the latest sermon is two years ago.

Next week we will discuss post launch stage.

Image courtesy of Greyson Joralemon.

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